What is a Brand? Similar to how humans brand themselves through their names, presentation, and character traits, vacation rental business create logos, colors, fonts, and styles to represent their unique attributes. A brand should be consistent and reflective of the experiences you offer. Once customers become accustomed to associating your brand with such positive expectations, […]
Vacation Rental Marketing & the Complex Undertaking of SEO
Vacation Rental Marketing—You Don’t Need to Be a Search Engine Genius! If you know a bit about vacation rental marketing and Search Engine Optimization you are practically a genius already. In reality, most people do not even know what SEO means. Bear in mind when reading this article, the old saying, “A little bit of […]