What Does a Property Brand Include?
Name: A property brand includes an attractive and memorable name.
Logo: A memorable property brand includes an associated image which represents the tone and feel of the place.
Merchandise: Branded products make your logo memorable. Give guests branded items such as mugs, robes, or stickers to increase repeat and referral bookings.
Email Communication: Collect your client’s data and send branded newsletters.
Why Brand Your Properties?
Branding your property is more important than many property managers realize.
What if, for example, a guest came to your property from one of the vacation rental websites, such as Airbnb, VRBO, HomeAway, etc. They stayed for a week and a couple of years later they wanted to book with you again.
Yet, many guests do not necessarily want to book with vacation rental websites. As guests become savvy, they search for your properties on Google. However, how are they going to find your properties?
Your clients will ultimately find your properties through their brand. Now, they may book directly with you instead of paying an additional fee. However, they need to remember your property names. Your properties need a brand. With property branding, you will attract repeat and referral guests, plus avoid paying Online Travel Service Fees.
Deborah S. Nelson, Branding Expert
With years of travel writing experience, Nelson is publisher of The Vacation Rental Travel Guide. She specializes in branding vacation rental properties which include individualizing properties with a memorable name and face. In the past few years, Nelson has written nearly 300 travel articles for major vacation rental sites and various travel publications. Nelson is the author of There is a Niche for Every Travel Itch, The Vacation Rental Owner’s Manual, and Don’t Let Them Steal Your Brand. Sara Wright is an integral part of our property logo team and specializes in logo design.
Sara Wright, Property Logo Design Specialist
A multi-talented and competent design specialist at Vacation Rental Brand, Sara brings her design experience to property logos, travel articles, blogs, and websites. As a multi-media person, she also helps with video creating and editing as well as proofreading. She has played a key role in the publishing of nearly 300 travel articles in the past few years.